Ouch, Starbucks, Ouch

I am once again ahead of the curve on current events, yet was too lazy to post about it last week... *cough* Bloomingdale's shoe sale *cough* Anyway, I think we all know that when it comes to coffee, Starbucks is rather mediocre but they make it so damn convenient by having one every 3.5 blocks, that you get sucked into the trend. Anyone from the southwest knows that it would be far more enjoyable to lick the inside of a Coffee Bean & Tea Leaf filter sheet taken straight from the dumpster than drink a drop of Starbucks premium blend. Here in the east we're kind of confined to that or Dunkin Donuts, which is also overbrewed trash, but I digress. But this week I have to give Starbucks credit for a breakthrough.

So from a logistical standpoint, being in midtown is already enough to make you want to kick baby pigeons and straight arm tourists, so I needed a little caffeine to make it through the shoe department. There is a teensy hidden Starbucks on 57th Street which is usually dead and so I snuck in there thinking I would get a small plain coffee and life would go on. When I got to the counter there was an overweight suburban mom with a visor and knockoff sunglasses buying her obese son a large Frappuccino (Screw their Italian sizes!). I proudly held my tongue although an eye roll might have slipped out, oops. Anyway, I took the time to look at the pastry selection which always amazes me. I am not a sweets person, so when I see people loading up on that stuff like it's crack I wonder what's up with their wiring. But low and behold, I noticed a new tagging system, giving the calorie counts on each item under their names. Sweet Jesus, I said, now this is exciting....especially since many items, even the "lowfat" ones were well over 400 calories per item. There was even one with 520 calories on the tag.

As I get to the counter to order my basic baby coffee, I size up the counter guy. He could have doubled as one of Ludacris's back up dancers and had tons of flair, so I figured he might be approachable and that I could ask him some questions. I asked him if since their re-tagging of the items, have people been buying as many? His face got all animated as he told me that their sales were down by over 50%, that people come in and see the tags and flip out. But he said that just as many others don't read or cannot care. He capped that off with stating, "400 calories? That's like a whole meal. I'm not wasting that on one tiny cupcake." Good man. I left a tip.

The public repeatedly rides the fence, half the time demanding they know nutrition information and the other half denying a need to know. I just think it's nice to see the numbers. Cupcake conspiracy indeed. Don't even get me started on the lemon pound cake. Ouch.

~beth